hvv switchh
Motion Branding for Hamburg's Public Transport

MOTION BRANDING

hvv switchh
Motion Branding for Hamburg's Public Transport

MOTION BRANDING

hvv switchh
Motion Branding for Hamburg's Public Transport

MOTION BRANDING

hvv switchh
Motion Branding for Hamburg's Public Transport

MOTION BRANDING

hvv switchh
Motion Branding for Hamburg's Public Transport

MOTION BRANDING

hvv switchh
Motion Branding

hvv switchh
Motion Branding

hvv switchh
Motion Branding

hvv switchh
Motion Branding

hvv switchh
Motion Branding

Credits

Credits

Credits

Credits

Credits

hvv switchh is a complete package for a new approach to connected and shared mobility in Hamburg, Germany. The core of the packaging is a mobility app which is designed for using and switching different means of transport like a breeze. Now you have it all in one app. For instance carsharing like @moia.io, subway, trains, ferrys, bikes – you name it.

Design studio @karlanders.de was responsible for developing a new brand, including logo, corporate design, website, campaign, signage – and motion branding. They approached me for the latter part in early 2019.

The logo design is based on Hamburgs official coat of arms – the Hammaburg. I was asked to bring the iconic rocket logo to life. It was my responibility to create logo animations, to define motion behaviours, to show the easy switching between various means of transport and to create a motion packaging for the motion campaign that sets of in 2020 online and in all cinemas in Hamburg.

The animations should in general stand in clear and clean contrast to the otherwise bold typographical campaign statements. Plus they should always be connected to the switching mechanic which really was the main idea of this brand. Spontaneous. Simple. Vivid. Always on the move. Hamburg.

hvv switchh is a complete package for a new approach to connected and shared mobility in Hamburg, Germany. The core of the packaging is a mobility app which is designed for using and switching different means of transport like a breeze. Now you have it all in one app. For instance carsharing like @moia.io, subway, trains, ferrys, bikes – you name it.

Design studio @karlanders.de was responsible for developing a new brand, including logo, corporate design, website, campaign, signage – and motion branding. They approached me for the latter part in early 2019.

The logo design is based on Hamburgs official coat of arms – the Hammaburg. I was asked to bring the iconic rocket logo to life. It was my responibility to create logo animations, to define motion behaviours, to show the easy switching between various means of transport and to create a motion packaging for the motion campaign that sets of in 2020 online and in all cinemas in Hamburg.

The animations should in general stand in clear and clean contrast to the otherwise bold typographical campaign statements. Plus they should always be connected to the switching mechanic which really was the main idea of this brand. Spontaneous. Simple. Vivid. Always on the move. Hamburg.

hvv switchh is a complete package for a new approach to connected and shared mobility in Hamburg, Germany. The core of the packaging is a mobility app which is designed for using and switching different means of transport like a breeze. Now you have it all in one app. For instance carsharing like @moia.io, subway, trains, ferrys, bikes – you name it.

Design studio @karlanders.de was responsible for developing a new brand, including logo, corporate design, website, campaign, signage – and motion branding. They approached me for the latter part in early 2019.

The logo design is based on Hamburgs official coat of arms – the Hammaburg. I was asked to bring the iconic rocket logo to life. It was my responibility to create logo animations, to define motion behaviours, to show the easy switching between various means of transport and to create a motion packaging for the motion campaign that sets of in 2020 online and in all cinemas in Hamburg.

The animations should in general stand in clear and clean contrast to the otherwise bold typographical campaign statements. Plus they should always be connected to the switching mechanic which really was the main idea of this brand. Spontaneous. Simple. Vivid. Always on the move. Hamburg.

hvv switchh is a complete package for a new approach to connected and shared mobility in Hamburg, Germany. The core of the packaging is a mobility app which is designed for using and switching different means of transport like a breeze. Now you have it all in one app. For instance carsharing like @moia.io, subway, trains, ferrys, bikes – you name it.

Design studio @karlanders.de was responsible for developing a new brand, including logo, corporate design, website, campaign, signage – and motion branding. They approached me for the latter part in early 2019.

The logo design is based on Hamburgs official coat of arms – the Hammaburg. I was asked to bring the iconic rocket logo to life. It was my responibility to create logo animations, to define motion behaviours, to show the easy switching between various means of transport and to create a motion packaging for the motion campaign that sets of in 2020 online and in all cinemas in Hamburg.

The animations should in general stand in clear and clean contrast to the otherwise bold typographical campaign statements. Plus they should always be connected to the switching mechanic which really was the main idea of this brand. Spontaneous. Simple. Vivid. Always on the move. Hamburg.

hvv switchh is a complete package for a new approach to connected and shared mobility in Hamburg, Germany. The core of the packaging is a mobility app which is designed for using and switching different means of transport like a breeze. Now you have it all in one app. For instance carsharing like @moia.io, subway, trains, ferrys, bikes – you name it.

Design studio @karlanders.de was responsible for developing a new brand, including logo, corporate design, website, campaign, signage – and motion branding. They approached me for the latter part in early 2019.

The logo design is based on Hamburgs official coat of arms – the Hammaburg. I was asked to bring the iconic rocket logo to life. It was my responibility to create logo animations, to define motion behaviours, to show the easy switching between various means of transport and to create a motion packaging for the motion campaign that sets of in 2020 online and in all cinemas in Hamburg.

The animations should in general stand in clear and clean contrast to the otherwise bold typographical campaign statements. Plus they should always be connected to the switching mechanic which really was the main idea of this brand. Spontaneous. Simple. Vivid. Always on the move. Hamburg.

Director Nahuel Lopez
Production Granvista Media
Producer Alicia Windzio
Story Granvista Media
Editor Nahuel Lopez
DOP Tony El-Tom
1st AC Jonas Wache
Grip Martin Riedmiller
Soundmixer Corinna Zink
Motion Design Moril Gnoyke
Sound Design Christoph Walker
Music Rodrigo González
Color Biggi Klier
Voice Actor
Sophie Aujesky + Lennart Wollmerhäuser
Protagonists
Sophie Aujesky + Vanessa Baldé
Doris Leifermann + Stefan Fink
Lars Wolkau
Copy Thees Uhlmann

Concept & Design Karl Anders
Motion Branding Moril Gnoyke
Photography Production
Klaus Stiegmeyer Photographers
Photography
Michael Rathmayr + David Goltz

Director Nahuel Lopez
Production Granvista Media
Producer Alicia Windzio
Story Granvista Media
Editor Nahuel Lopez
DOP Tony El-Tom
1st AC Jonas Wache
Grip Martin Riedmiller
Soundmixer Corinna Zink
Motion Design Moril Gnoyke
Sound Design Christoph Walker
Music Rodrigo González
Color Biggi Klier
Voice Actor
Sophie Aujesky + Lennart Wollmerhäuser
Protagonists
Sophie Aujesky + Vanessa Baldé
Doris Leifermann + Stefan Fink
Lars Wolkau
Copy Thees Uhlmann

Concept & Design Karl Anders
Motion Branding Moril Gnoyke
Photography Production
Klaus Stiegmeyer Photographers
Photography
Michael Rathmayr + David Goltz

Director Nahuel Lopez
Production Granvista Media
Producer Alicia Windzio
Story Granvista Media
Editor Nahuel Lopez
DOP Tony El-Tom
1st AC Jonas Wache
Grip Martin Riedmiller
Soundmixer Corinna Zink
Motion Design Moril Gnoyke
Sound Design Christoph Walker
Music Rodrigo González
Color Biggi Klier
Voice Actor
Sophie Aujesky + Lennart Wollmerhäuser
Protagonists
Sophie Aujesky + Vanessa Baldé
Doris Leifermann + Stefan Fink
Lars Wolkau
Copy Thees Uhlmann

Concept & Design Karl Anders
Motion Branding Moril Gnoyke
Photography Production
Klaus Stiegmeyer Photographers
Photography
Michael Rathmayr + David Goltz

Director Nahuel Lopez
Production Granvista Media
Producer Alicia Windzio
Story Granvista Media
Editor Nahuel Lopez
DOP Tony El-Tom
1st AC Jonas Wache
Grip Martin Riedmiller
Soundmixer Corinna Zink
Motion Design Moril Gnoyke
Sound Design Christoph Walker
Music Rodrigo González
Color Biggi Klier
Voice Actor
Sophie Aujesky + Lennart Wollmerhäuser
Protagonists
Sophie Aujesky + Vanessa Baldé
Doris Leifermann + Stefan Fink
Lars Wolkau
Copy Thees Uhlmann

Concept & Design Karl Anders
Motion Branding Moril Gnoyke
Photography Production
Klaus Stiegmeyer Photographers
Photography
Michael Rathmayr + David Goltz

Director Nahuel Lopez
Production Granvista Media
Producer Alicia Windzio
Story Granvista Media
Editor Nahuel Lopez
DOP Tony El-Tom
1st AC Jonas Wache
Grip Martin Riedmiller
Soundmixer Corinna Zink
Motion Design Moril Gnoyke
Sound Design Christoph Walker
Music Rodrigo González
Color Biggi Klier
Voice Actor
Sophie Aujesky + Lennart Wollmerhäuser
Protagonists
Sophie Aujesky + Vanessa Baldé
Doris Leifermann + Stefan Fink
Lars Wolkau
Copy Thees Uhlmann

Concept & Design Karl Anders
Motion Branding Moril Gnoyke
Photography Production
Klaus Stiegmeyer Photographers
Photography
Michael Rathmayr + David Goltz

Portfolio of Moril Gnoyke

Art Direction + Motion Design

Portfolio of Moril Gnoyke
Art Direction + Motion Design

Portfolio of Moril Gnoyke
Art Direction + Motion Design

Portfolio of Moril Gnoyke
Art Direction + Motion Design

Portfolio of Moril Gnoyke
Art Direction + Motion Design